CRM for clinics

It happens that the new clinic opens. The administration provides it with the modern high-quality equipment, employs highly skilled medical personnel, starts extensive advertising campaign and patients will address and will stay in a long queue on testing, and they will find out what at the same time that meeting with the doctor is canceled due to too many people booked. Will they want to use the services of the hospital repeatedly? To avoid that it is needed to use healthcare CRM
It is possible to complain of forgetfulness of patients and employees, losing money and sustaining rehearsal losses. And it is possible to use achievements of progress not only in the field of medicine but also in the sphere of the software and to introduce CRM for clinics.
What is it
Customer Relationship Management represents a set of the software which allows satisfying as much as possible needs of the client, and at the same time to increase the overall performance of employees. In clinics, hospitals and medical offices introduction of CRM helps to attract new patients and to hold existing.

Patients

Now many people have an opportunity to choose, where to be treated. It is possible to use services of obligatory medical insurance, and it is possible to go for paid treatment. Having paid, patients want not only to receive professional medical assistance but also high-quality service. CRM for clinics allows to provide to patients with various services:

1. In Customer Relationship Management System it is possible to adjust automatic processing of incoming calls from clients. On the website of the hospital, it is possible to display relevant information on the employment of doctors, giving the chance to the patient to choose a convenient time and to register online.

  1. To send standard SMS or voice reminders to patients about reception time. To distribute offers on the carried-out actions.
  2. To automate formation of medical documents and to accelerate the process of registration of the patient.
  3. To send to patients on mail results of analyses and inspections.

Medical staff

With the growth of private clinics, it becomes more difficult to recruit professionals. The existence of the Customer Relationship Management System will help doctors to do a favorite thing, but not to spend a lot of time for bureaucratic formalities. The medic will prefer hospital in which all necessary information about the patient is collected in one place. At the doctor an opportunity will see the clinical record, to instantly receive results of analyses. And the more at the doctor of reliable information about the patient, the more precisely he will be able to make the diagnosis and to appoint right treatment.